Episode 1: Andy Bara, Dani Olmo's Agent on Running a €312M Agency With 81 Players
13 October 2026 · 20:48 · Andy Bara, Founder, Niagara Sports
Andy Bara built Niagara Sports into a €312M agency with only 81 players, close to €4M per client. He represents Dani Olmo, Joan García, Álvaro Morata and Dominik Livaković, and in this conversation he breaks down the business behind it.
Why he chose a boutique model over volume, how Niagara picks its young players, the talent who rose too fast, his 15-year relationship with Joan Laporta, how Livaković reached Barcelona, why German players keep their money and English players lose it, and Dino Klapija’s move to RB Leipzig.
Chapters
- 00:00 Intro
- 01:05 €312M with 81 players: the boutique model
- 02:25 From zero to Niagara
- 04:20 How Niagara selects young players
- 05:35 Mentality, Mikayil Faye and when to part ways
- 08:55 Laporta, Barcelona and trust
- 10:21 Livaković to Barcelona
- 13:47 Roberto Carlos and protecting a player's wealth
- 17:49 Dino Klapija and RB Leipzig
- 19:45 Courtois and Maksimir